We took the Dirty Martini, the most popular design we make, and put it on a camo baseball cap. It just went live for preorder at $65, and the pattern is not the green and brown you are probably picturing. This is a winter branch camo, bare branches over grey and near-black, and it looks more like a stand of winter trees than like military camo. Most camo caps look like hunting gear, and this one does not, which is worth saying up front.
Why I put our best seller on camo
Some releases come with a long story behind them, and this is not one of them, so I am not going to inflate it. The Dirty Martini is very popular, and I thought making a camo hat would be cool. That is the entire reasoning. When you own the brand you get to make calls like that, and the best seller is exactly where you make them, because the design has already proven people want it on their heads.
The story of where the Dirty Martini design itself came from is real and worth telling, and I am deliberately not telling it here. That one gets its own post. Today is just the camo.
What winter branch camo actually looks like
Most camo patterns are built to disappear into an October treeline, greens and browns doing their job. Ours is built from a different season. Bare branches sit over grey and near-black, and in the product photo the effect is white branches scattered across dark grey, closer to a stand of bare trees in January than to anything you would hunt in.
I keep calling it camo because that is the pattern family, but it is a quiet pattern. From a few feet away it comes across as a dark grey cap with some texture, and up close the branches give people something to find.
The red is the only thing that jumps
The patch has not changed. It started as a hand-painted oil painting of a real moment, and it is stitched onto the camo cap the same way it is stitched onto the originals: "Dirty" in red serif type at the top, two martini glasses with olives on picks, red roses below, all of it on a near-black background.
That near-black background is what makes the camo version work. The pattern behind it runs grey to near-black, so the patch sits into the cap instead of sitting on top of it, and the red type and the roses end up as the only things on the hat that jump. That is the whole visual idea: one warm color moving on a cold, quiet cap, and nothing else asking for attention.
Can you actually pull off a camo cap?
Camo is the pattern people assume they cannot pull off, and with most camo caps I understand the hesitation. Green and brown camo carries a lot of association with it, and it can turn a plain outfit into a statement you were not trying to make.
A camo built from greys and near-black behaves differently. It works like a neutral rather than a print, so treat it the way you would treat a charcoal cap: white or black tees, any wash of denim, grey sweats and hoodies, a black or navy jacket. That covers most of what most people wear for half the year, and none of it fights the hat.
Where I would skip it: layered over another pattern. A striped shirt or a plaid flannel next to camo is two patterns fighting for attention, and neither one wins. I would also leave it home when the rest of the outfit is already olive, khaki, and cargo pockets, because at that point a camo cap tips the whole look into costume. Keep everything else simple and let the branches be the interesting part.
The details, and how the preorder works
The cap itself: soft full-panel cotton, structured crown, curved brim, adjustable snapback. One size, fits about a 59 cm (23 1/4 in) head. Down the wearer's right side it reads "Don't Take It Personally" in raised white rubber, and the Crown Gate logo sits at the back. It is $65 with free US shipping, same as the rest of the line.
The camo is a preorder, and I do not want anyone surprised by what that means: there are zero on hand today. You order now, and it ships as soon as the 2026 run arrives. If you would rather have a Dirty Martini on your head this week, the original baseball cap in Indian Creek Red is in stock at the same $65, and so is the mesh-back trucker in Night Cap Black if you want mesh airflow instead of a full cotton crown.
If camo is still not your pattern, the rest of the lineup lives in the baseball cap collection. But if a camo baseball cap has been on your list and every one you found looked like hunting gear, this is the one to look at. Our drops have a habit of selling out and not coming back, and a preorder is the one time you can be early on purpose.
